Based on marketing and service mark

Based on marketing and service marketing theories, this paper studies the marketing status of Taikang Group's life insurance business. The main research methods include:On-site investigation method: Through interviews with the staff of Taikang Life Insurance Department, understand the business process and marketing strategy of Taikang Group's life insurance business.Data analysis: Refer to and analyze the relevant data of the life insurance industry to understand the prospects of the life insurance industry and Taikang's positioning in the life insurance industry.Comparative analysis: By comparing the scale of Taikang's life insurance business with other companies, and through SWOT analysis, we found Taikang's own advantages and disadvantages. For example, Taikang is relatively small in scale compared with the top companies in the industry, but its financial data is relatively healthy, its debt repayment ability is good, and it is in a stable development state. However, due to its small scale and poor publicity, there are problems such as low brand awareness.Based on the theory of marketing and service marketing, this paper studies the marketing status of Taikang group's life insurance business. The main research methods are as followsField investigation method: through interviews with the staff of Taikang Life Insurance Department, we can understand the business process and marketing strategy of Taikang group's life insurance business.Data analysis: refer to and analyze the relevant data of life insurance industry to understand the prospect of life insurance industry and the positioning of Taikang in life insurance industry.Comparative analysis: by comparing the scale of Taikang Life insurance business with other companies, and through SWOT analysis, we find Taikang's own advantages and disadvantages. For example, Taikang is smaller than the top companies in the industry, but its financial data is relatively healthy, its solvency is good, and it is in a stable state of development. However, due to the small scale and poor publicity, there are some problems such as low brand awareness.