Emerging markets such as the Third World, and the role of diasporic migrants in fashioning cartographies of home and abroad, testify to the indisputable link between local taste with global reach. What in the past was part of exoticising representations of the other, such as spicy food, luxurious textiles and home decorations, spiritual inclination or quests, has been turned into commodified exotica. The Orient becomes a fetish, a series of objects to be desired in order to inflect the anonymity of the global style with a couleur locale. (10)