Quality is also an important factor of brand influence. As the largest domestic TV and consumer electronics retail enterprises, skyworth TV quality problem is the focus of public attention. Some complaints are common, and generally include these aspects: product price dislocation, after-sales service is not guaranteed, fake and shoddy products, cheating consumer behavior and so on. It is worth noting that there are more complaints about skyworth online mall. This quality problem fundamentally determines the customer's choice.