The importance of new media marketi

The importance of new media marketing in the "Internet +" era is first and foremost reflected in the full mobilization of consumers. Using new media for marketing can give full play to the guiding role of new media marketing to consumers, and consumers' enthusiasm for consumption has been significantly improved. With the short video platforms such as WeChat, Weibo, and Douyin gradually becoming the main way of people's daily communication and entertainment, different platforms are also carrying out a large amount of information integration and information dissemination. Consumers can use the platform's information push function to get more consumption Channels to achieve positive interactions between consumers and businesses. In the process of marketing, these new media will first select platform characters with certain influence and appeal and mainstream information consultation and push objects to promote, and use their strong popularity and user base as a guarantee for marketing promotion. Consumers' consumption behavior is social. Through a large number of consumers and user experiences and publicity, more consumers are willing to try to consume. Broadening marketing channels and establishing word-of-mouth value based on new media platforms is one of the core advantages that traditional marketing models do not have. With the increasing number of consumer groups, this new media marketing method can help companies gain more marketing space, and also pass the brand value and cultural value of the company to more consumers.