First, the work foundation of standard operation is not solid enough, and the phenomenon of emphasizing sales rather than market still exists; Second, the market foundation of standard operation is not strong enough, there is too much dependence on the large thought; Large family control small households, secondary wholesale, smoke, such as goods from time to time; Third, the ideological foundation of standardized operation is not stable enough, some marketing personnel may not standardize the operation behavior in order to achieve sales.