The sustainable development of ente

The sustainable development of enterprises cannot be separated from new media marketing, which is determined by the development background of the "internet plus" era. Through the Internet technology, enterprises can obtain a large number of consumers' personal habits, purchase preferences, purchase needs and purchase methods and other information during the new media marketing process. Enterprises can use big data analysis to obtain the internal needs of current consumer customers, predict consumer spending trends, and explore more potential target customers. New media marketing has established a perfect, accurate and full of potential customer information base for enterprises to help them realize sustainable development and provide continuous information resources support. At the same time, consumers can also use the new media marketing model to have more rights and leeway to choose from. Consumers can choose the most suitable products according to their own needs and finally form a benign interaction between enterprises and consumers.