Streaming services have revolutionized how we watch TV and consume content. Netflix alone has more than 139 million subscribers. Much of the success of streaming is due to the convenience and pricing. When compared to the price of cable, customers can get instant access to shows and movies at a fraction of the price. AI and machine learning help streaming services recommend shows that customers actually want to watch. 80% of what Netflix customers watch comes from their personalized recommendations.On-demand viewing also makes niche content more accessible and provides something for everyone. Instead of waiting a week between episodes and sitting through commercials, we now watch shows more like how we read books: by bingeing them and enjoying delicious, uninterrupted experiences.