Like Bandura, Rotter (1978, 1981) a

Like Bandura, Rotter (1978, 1981) also believed that an interaction of factors woulddetermine the behavioral patterns that become personality for an individual. For Rotter,there are two key factors influencing a person’s decision to act in a certain way givena particular situation: expectancy and reinforcement value. Expectancy is fairly similarto Bandura’s concept of self-efficacy in that it refers to the person’s subjective feelingthat a particular behavior will lead to a reinforcing consequence. A high expectancy forsuccess is similar to a high sense of self-efficacy and is also based on past experienceswith successes and failures. Reinforcement value refers to an individual’s preference for aparticular reinforcer over all other possible reinforcing consequences. Things or circumstances that are particularly appealing to us have a higher reinforcement value than otherpossible reinforcers.