Consumer research is part of market research, which determines the target customer’s inclination, motivation and buying behavior. Consumer research can help companies or organizations understand customer psychology and create detailed purchasing behavior profiles. It uses research techniques to provide system information about customer needs. Using this information, brands can change their products and services to make them more customer-centric, thereby increasing customer satisfaction. In turn, this will help promote business development. An organization that has a deep understanding of the customer's decision-making process is most likely to design products based on consumer research insights, put certain price tags on the products, establish distribution centers and promote products, thereby increasing the output of the products. Consumer interest and purchase. For example, a consumer electronics company hopes to understand the thinking process of consumers when purchasing electronic devices, which can help the company launch new products, manage inventory supply, and so on. Conducting consumer electronics surveys may be useful to understand market needs, understand the defects in their products, and find out the problems in the various processes that affect their purchase of goods. A consumer electronic product survey can help gather information about consumers' shopping experience when purchasing electronic products. This allows the company to make informed and informed decisions about its products and services.
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