n the actual development process of

n the actual development process of new media marketing strategies, corporate managers have misunderstandings about online marketing. They mainly apply traditional marketing information to online marketing and carry out new media marketing. This marketing method is only an initial improvement on traditional marketing. It does not take full advantage of new media marketing at all, resulting in a lack of interaction and diversity in new media marketing, and it is difficult to stimulate consumers' purchasing desires. In response to this problem, enterprise managers need to increase the emphasis on online marketing and build a new media marketing platform that belongs to the enterprise in order to carry out online marketing. Consumers can communicate with the enterprise through this platform and enable the enterprise to grasp consumer spending. Demand, carry out targeted product development and sales, and improve the effectiveness of corporate marketing. Taking the medical beauty industry as an example, in the context of the development of the "Internet +" era, companies in this industry recognized the importance of new media marketing, combined with corporate characteristics and product types, built a website belonging to the company, and optimized the website for SEO. When consumers log in to the website, they can query the company's brand introduction, main products and other information, which helps consumers to make online purchases and helps the company to improve the level of new media marketing.