Pingdingshan colleges and universities should strengthen the physical and mental health education for college students, help them establish correct sports consumption view and cultivate good sports exercise habit. According to their different psychological and physiological characteristics, carry out various sports activities for their physical and mental health to lay a solid foundation. It is necessary to strengthen the construction of campus sports culture, so that students can develop good sports training methods and habits in school sports, and at the same time, students can truly appreciate the Promotion of sports training to study and work in sports activities Take physical exercise as a means and a way to ease the pressure of learning, ease the tension. To college students clearly sports can improve the quality of life, improve sports literacy. We will vigorously publicize the social and economic benefits of sports consumption, raise their awareness of sports consumption behavior, promote the formation of sports exercise and sports consumption behavior habits, and cultivate their ability of lifelong physical exercise.