Zara is a Spanish fast fashion retailer founded in 1975. Zara sells men's, women's and children's wear, and its products closely follow consumer trends. The company's supply chain is responsive, sending new products to stores twice a week. According to reports, Zara can complete new product development in just one week, launching approximately 12,000 new designs every year. Zara's strategy is zero advertising; the company prefers to invest part of its revenues in opening new stores.
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