The conversation about problems with social media often focuses on individual use rather than the cause of the problem: industry-led behaviour. A recent US Federal Trade Commission ruling regarding the ‘Cambridge Analytica’ scandal found that Facebook deceived users and “undermines users’ privacy preferences,” and subsequently fined Facebook $5 billion. So much more of the public debate references concerns with the choices of individual users yet there is little discussion of how corporate social media platforms might change in response to the ruling.oward a greater good.