针对一个时期、一定区域内不同程度存在的高校图书馆阅读推广“内卷化”现象

针对一个时期、一定区域内不同程度存在的高校图书馆阅读推广“内卷化”现象，剖析造成“内卷化”的成因主要在于：办馆经费不足，推广方式同质化，推广过程高开低走，推广组织和制度缺位。对标“全民阅读示范基地”中的64所高校图书馆阅读推广经验并加以归纳提炼，破解“内卷化”应采取保障办馆经费及时足额投入，打造推广高阶性、创新性、挑战度，进行过程质量诊改，加强推广制度建设等措施。

针对一个时期、一定区域内不同程度存在的高校图书馆阅读推广“内卷化”现象，剖析造成“内卷化”的成因主要在于：办馆经费不足，推广方式同质化，推广过程高开低走，推广组织和制度缺位。 对标“全民阅读示范基地”中的64所高校图书馆阅读推广经验并加以归纳提炼，破解“内卷化”应采取保障办馆经费及时足额投入，打造推广高阶性、创新性、挑战度，进行过程质量诊改，加强推广制度建设等措施。

In view of the phenomenon of "Involution" in reading promotion of University Libraries in a period and a certain area, this paper analyzes the causes of "Involution" mainly in the following aspects: insufficient funds for running the library, homogenization of promotion methods, high opening and low opening in the promotion process, and lack of promotion organization and system. This paper summarizes and refines the reading promotion experience of 64 University Libraries in the "national reading demonstration base". To solve the "Involution", measures should be taken to ensure the timely and full investment of library funds, create high-level, innovative and challenging promotion, carry out process quality diagnosis and reform, and strengthen the construction of promotion system.<br>