Don't forget that you always have t

Don't forget that you always have to deliver on the brand promise. You'll lose a lot of ground very quickly if something happens to question the brand quality. Examples of major and minor brands having to deal with public relations disasters pop up all the time. It's how you handle the disaster that affects the brand. Take the case of Toyota, having the reputation of a very safe, affordable car, and then a couple of years ago experiencing a number of recalls: one being about the brake pedals that were getting stuck under the floor mats on some of the models. It was a disaster for a brand known for its dependability.