期望理论激励消费者购买的指导意义在于营销者要提高商品在消费者心目中的价

Expectancy Theory encourage consumers to buy guidance that marketers want to increase the value of the commodity in the minds of consumers, while the production and sale of goods but also to reduce costs, so that consumers have the ability to buy.

The guiding significance of the expectation theory to encourage consumers to buy is that the marketer should improve the value of the goods in the minds of the consumers, and at the same time, the production and sale of goods should also reduce the cost, so that consumers have the ability to buy.

The guiding significance of expectation theory to encourage consumers to buy is that marketers should improve the value of commodities in consumers' minds, and at the same time, the production and sales of commodities should also reduce costs, so that consumers have the ability to buy.