enterprises retailing with a large amount of data, complex data, etc., so Suning Tesco For further improve service quality, increase profitability, but also need to continue to improve the management of customer relations, we must rely on the platform of information technology to develop intelligent systems, shared with other business information, expand channels of information, analysis of consumer buying behavior to improve consumer understanding, understanding the characteristics and needs of their consumption, strengthening product management, effective management of customers, and launched a number of marketing programs.And can leverage the existing customer relationship management system to quickly get online membership information online and the online data connection, allow online experience for consumers and unified service member out online improving consumer loyalty to the brand.