The abbreviations of Segmenting, Ta

The abbreviations of Segmenting, Targeting and Positioning respectively correspond to S, T and P in STP marketing theory, namely market segmentation, target market and market Positioning.Its main characteristics are: it is conducive to the choice of target market, is conducive to the development of the corresponding marketing strategy;It is helpful to enumerate the needs of potential customers and develop corresponding marketing strategies.It is helpful to discover the existing market opportunities and open up new markets.It is conducive to the concentration of human and material resources to the target market.On the basis of STP theory, the basic essence of constructing Gansu Minqin cauldron mutton chain business model is to select and determine the target consumers or customers of Minqin cauldron mutton and make market positioning.Then, according to the STP theory, the consumer groups with similar needs are divided into several sub-markets according to the consumer demand of Minqin Couldron Mutton Restaurant and the purchasing power of different abilities and other factors. This is the application of market division theory.The application of STP is mainly to guide Minqin Caulkpot Mutton Restaurant to classify the target market so as to operate by itself and find the most appropriate target market and market positioning of Minqin Caulkpot Mutton Restaurant.