13. Whether your experience will be different if you drink it in different way? What’s the difference? What’s special in the way you normally drink?14. Why do you like this beverage to have cream topping on? 15. What emotional and functional benefits does the cream bring to you?16. Is there any beverage that won’t be suitable to have cream topping? Why not?17. Compare the topped cream beverage with a non-topped cream beverage, which one do you like better? / drink more often, why? 18. If this beverage did not have a cream topping, how would your experience with the beverage change? How would you feel about it? What would be missing from the experience?