With the rapid development of the market economy, the design of the VI industry has become more and more important in brands and enterprises. VI design is a rich and widely used in my professional visual communication design. It is also very important for the consolidation of the brand concept. For a large part, the culture or image it conveys is to enhance our awareness of a brand and enhance the visibility of the company; the quality of the brand plays an important role in the influence and prestige of a company. The role of. Therefore, to establish a good VI, you need to achieve purpose through characteristics, business, advertising media, market development, and cultural communication. VI Design conveys the concept to the masses by visually arranging graphics, text, cultural elements, colors, and so on.