Taking Yunda logistics as an example, this paper finds out the characteristics, advantages and limitations of Yunda logistics through the analysis of Yunda logistics, and analyzes the current situation and problems of Yunda logistics in rural areas. On this basis, this paper analyzes the cost factors affecting Yunda rural express, in order to summarize the development prospect and exploitable resources of rural logistics market. Through the SWOT analysis model, this paper analyzes the business status of Yunda in the rural logistics market, and puts forward the solution to the rural logistics distribution problem of Yunda
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