Strawberry cultivation is constantl

Strawberry cultivation is constantly increasing all over the world thanks to the varietal innovations obtained by numerous breeding and biotechnology projects and to the studies performed to discover new knowledge on plant's physiology to develop innovative cultivation systems. Genetic resources remain crucial for breeding activities that can now be integrated with new genomic and molecular knowledge and technologies. Several research groups are dominating the development and control of these technologies, but there are also many emerging companies capable of developing innovations that can have important local and even global impacts. These activities are supported by important public research projects, also of international importance, but the link with the companies that must have access to the results to improve their innovation capacity remains important. The ultimate aim is to continue to expand the cultivation of the strawberry with the development of new cultivars with high adaptability to different environments and growing systems (field, greenhouse above ground) with less environmental impact and increased safety and quality for the consumer.