1. This topic can cultivate a scientific way of thinking and correct design ideas, and comprehensively use the theoretical knowledge and professional skills learned to analyze and solve practical problems.2. this topic can cultivate a scientific and rigorous work style, so that we can master a series of new media operation knowledge and skills such as short video operation, official account operation, live broadcast operation, data analysis and so on.3. This topic can cultivate the spirit of innovation and practical ability, including the scientific style and spirit of seeking truth from facts, being open-minded and eager to learn, assiduously studying and pioneering.