加强媒体宣传策划。这意味着宣传媒体的选择策划，包括前期广告宣传和宣传措

Strengthen media promotion and planning. This means the selection and planning of the propaganda media, including pre-advertising and publicity measures, mid-term advertising and post-advertising, etc. Media publicity planning can deal with the choice of media, the time of information release, and what kind of publicity strategy to use before, during and after the exhibition. In fact, when choosing a media, the first consideration is comprehensiveness. In addition to professional media, sufficient capabilities of other media should be considered, and the depth and breadth of the communication should be considered. The combination of the three can achieve the best communication effect. When releasing information, it is necessary to master the rhythm, release the information most needed by the audience in a timely manner, and maintain the audience's attention to the heat of the exhibition. In terms of promotion strategy, the strategies before, during and after the show should be different. Before the show, choose to promote hot spots, selling points, and the dissemination and publicity activities of the basic information of the exhibition, attracting the need for animation producers and animation enthusiasts to participate in the exhibition; use the characteristics of network communication and traditional media to complement each other to provide communication services for the animation exhibition. Mature animation industries such as the United States and Japan have all been implemented.

Strengthen media publicity and planning. This means that the choice of publicity media planning, including pre-advertising and publicity measures, medium-term advertising and post-advertising. Media publicity planning can deal with media choices, the timing of information release, and what kind of publicity strategies to use before, during and after the exhibition. In fact, in the choice of media, the first consideration is comprehensive, in addition to professional media should also consider other media sufficient capacity, taking into account the depth of communication, breadth, the combination of the three, in order to achieve the best dissemination effect. In the release of information, to master the rhythm, timely release of the audience most needed information, to maintain the audience's attention to the heat of the exhibition. In the promotion strategy, the pre-exhibition, in-show, after-show strategy should be different. Pre-show selection to promote hot spots, selling points and exhibition basic information dissemination, publicity activities, to attract the need for animation producers, animation enthusiasts to attend; The use of the characteristics of network communication and traditional media communication complement each other, for animation exhibition to provide communication services, in the United States and Japan and other mature animation industry has been implemented.

Strengthen the media publicity planning. This means the selection and planning of publicity media, including early advertising and publicity measures, medium-term advertising and late advertising. Media publicity planning can deal with the choice of media, the time of information release, and what kind of publicity strategy to use before, during and after the exhibition. In fact, when choosing media, the first consideration is comprehensiveness. In addition to professional media, we should also consider the sufficient ability of other media, and give consideration to the depth and breadth of communication. The combination of the three can achieve the best communication effect. When releasing information, we should master the rhythm, release the most needed information in time, and keep the audience's attention to the exhibition heat. In terms of promotion strategies, the strategies before, during and after the exhibition should be different. Before the exhibition, we choose to promote hot spots, selling points and basic information dissemination and publicity activities to attract animation manufacturers and fans to attend the exhibition; we use the characteristics of network communication and traditional media communication to complement each other and provide communication services for the animation exhibition, which has been implemented in mature animation industries such as the United States and Japan.<br>