比起没能及时重视,更致命的是没能及时改变。到了2003年,柯达公司已经意识到了数码技术的先进性,也提出了转型的口号,但他们的转型之路却尤为艰难。这一艰难并非由于他们缺乏资金与技术,而是在于执行的犹豫与缓慢。柯达既舍不得就此放弃传统的胶片业务,又被股东的意见所绑架,身为决策者的管理层,也没有足够的魄力。最终,机会一次次擦身而过,在强大的市场面前,看似巨无霸的柯达公司,最终宣布破产。
Compared failed to timely pay attention, more deadly is not timely change. By 2003, Kodak has recognized the advancement of digital technology, also put forward the slogan of transformation, but their road of transformation was particularly difficult. This is not difficult because of their lack of capital and technology, but is hesitant and slow to perform. Kodak already reluctant to give up the traditional film business, has been kidnapped by the views of shareholders, as the management decision makers, do not have enough courage. In the end, passing the opportunity to again and again, in the face of strong market, seemingly giant Kodak eventually declared bankruptcy.
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What is more fatal than not being paid attention to in time is not being able to change in time. By 2003, Kodak had realized the advanced nature of digital technology and put forward the slogan of transformation, but their path to transformation was particularly difficult. This difficulty is not due to their lack of money and technology, but to the hesitation and slowness of implementation. Kodak is reluctant to give up its traditional film business and is kidnapped by the opinions of shareholders, and as a decision maker's management, it does not have enough courage. In the end, the opportunity passed over and over again, and in the face of a strong market, Kodak, which looked like a big mac, finally declared bankruptcy.
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More fatal than not paying attention in time is not being able to change in time. By 2003, Kodak had realized the advanced nature of digital technology and put forward the slogan of transformation, but their transformation was particularly difficult. This difficulty is not due to their lack of funds and technology, but to the hesitation and slow implementation. Kodak is reluctant to give up the traditional film business, and is kidnapped by the opinions of shareholders. As a decision-maker's management, it has not enough courage. In the end, opportunities pass by again and again. In front of the powerful market, Kodak, which looks like a giant, finally declares bankruptcy.<br>
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