所谓“绿色营销”，是指社会和企业在充分意识到消费者日益提高的环保意识以

所谓“绿色营销”，是指社会和企业在充分意识到消费者日益提高的环保意识以及由此产生的对清洁型无公害产品需要的基础上，发现、创造并选择市场机会，通过一系列理性化的营销设计，在整个营销过程中充分体现环保意识和社会意识，向消费者提供科学、无污染的、有利于节约资源使用和符合良好社会道德标准的商品和服务，并采用无污染或少污染的生产和销售方式，

所谓“绿色营销”，是指社会和企业在充分意识到消费者日益提高的环保意识以及由此产生的对清洁型无公害产品需要的基础上，发现、创造并选择市场机会，通过一系列理性化的营销设计，在整个营销过程中充分体现环保意识和社会意识，向消费者提供科学、无污染的、有利于节约资源使用和符合良好社会道德标准的商品和服务，并采用无污染或少污染的生产和销售方式，

The so-called "green marketing" refers to the society and enterprises fully aware of consumers' increasing awareness of environmental protection and the resulting need for clean and pollution-free products, find, create and choose market opportunities, through a series of rational marketing design, fully reflect the awareness of environmental protection and social awareness in the whole marketing process, and provide consumers with scientific and pollution-free services Pollution free or less polluting production and sales of goods and services that are conducive to the use of resources and conform to good social moral standards,<br>