In recent years, the speed of urban development is increasing day by day, and people's quality of life has been significantly improved. In addition, with the improvement of people's quality of life, the demand for material enjoyment has become more and more intense. Where there is demand, there is business. The development prospect of the corresponding service industry is becoming more and more perfect, but generally speaking, it can not be people-oriented. More often, they just use some slogans, which is ostensibly conducive to the development of service marketing, but the details can not meet the needs of consumers. Therefore, it fully shows that there is a certain room for improvement in this field. Taking Anju as an example, this paper discusses the problems existing in service marketing from point to surface segmentation. Find problems in the research, find methods in the problems, reflect and experience in the methods, and find new experiences, which can put forward some suggestions for the service marketing industry.
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