Art has never been really owned, appreciate the carrier of art is the real value of art, posters can reflect different advertising content from another point of view. Posters not only carry the attributes of publicity ads, but also pay attention to artistic performance. Audiences at a glance at the poster can feel the heavy artistic atmosphere, such a work will not be thin and dull. Through the analysis of the design elements of the poster, this paper analyzes the things that modern posters need to pay attention to in advertising design and visual communication, and analyzes the design attributes on the basis of artistic aesthetics.<br><br>Keywords: Posters; Design; Aesthetics; Art
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