Through the analysis of xiaohongshu app's marketing strategy, we can see that the most important marketing strategy of app is to start from the needs of consumers, and to meet the needs of consumers is the basis of all marketing strategies. Only when the needs of users are met, can the enterprise win the market, have the qualification to talk about development, and only when the needs of consumers are met, can the enterprise provide continuous power for the development of app, and make the enterprise The development will be more long-term.