The real breakthrough, however, cam

The real breakthrough, however, came with the growing desire of the consumer goods manufactures-some already established,others newly formed -to modernize their products; they turned to the architects as the obvious people to do this for them. Strong relationships developed from these initial liaisons and quite quickly the architects were transformed into designers for industry,” acquiring their training for this position very speedily on the factory floor and in the boardroom. The relatively small scale of most Italian manufacturing concerns permitted the designers easy access to all stages of production and they were in direct communication with the management, often the members of the family which owned the company in question.