Research on the challenges and Countermeasures of new media to the work of college counselors and head teachers<br>Ming Sheng Liu<br>(School of management, Guangdong University of science and technology, Dongguan 523083, Guangdong)<br>[Abstract] the rapid development of new media brings new problems and challenges to the handling of College emergencies, especially to college counselors who are in the front line of student work. College counselors should study and control the "rules of the game" in the new media era, and constantly improve their own quality. At the same time, the university should also improve its ability to deal with emergencies from the aspects of the improvement of network media literacy, the construction of network security information system, and the formation of online guidance and offline education cooperation mechanism, so as to ensure the construction of a safe campus.<br>[Key words] new media; college counselors; emergencies; media literacy<br>
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