语言魅力内涵丰富多样，对促进有效沟通极为关键。空乘人员自身具备一定的语

The charm of language is rich in connotation, which is crucial to promoting effective communication. The flight attendants themselves have a certain linguistic charm. They can speak words that satisfy the passengers in the process of communicating with passengers. At the same time, they can be well-founded when communicating with passengers. This can not only enhance the passengers’ trust in the flight attendants, but also further bring them closer to each other. The distance between passengers is a manifestation of the charm of the language of the flight attendants. Therefore, how flight attendants shape the charm of language has become a key issue in the development of civil aviation transportation services. <br>Based on the overview analysis of the language charm of flight attendants, this article summarizes the problems in the shaping of language charm of flight attendants, and concludes that there are mainly improper words used by flight attendants; flight attendants have insufficient communication language affinity and appeal; flight attendants’ communication voice The use of intonation and stress is not standardized and other issues, and then in-depth analysis of the causes of these problems, and put forward countermeasures and suggestions for flight attendants to shape language charm, and then comprehensively strengthen flight attendants to shape good language charm, enhance communication with passengers, and promote the improvement of passengers’ Service satisfaction. <br><br>Keywords: flight attendants, language charm, problems, shaping strategies

Language charm has rich and diverse connotations, which is very important to promote effective communication. Flight attendants have certain language charm. They can speak words that satisfy passengers' inner satisfaction in the process of communicating with passengers. At the same time, they can communicate with passengers with reasonable reasons, which can not only improve passengers' trust in flight attendants, but also further shorten the distance with passengers, which is the embodiment of flight attendants' language charm. Therefore, how to shape the language charm of flight attendants has become a key issue in the development of civil aviation transportation services.<br>On the basis of summarizing and analyzing the language charm of flight attendants, this paper summarizes the problems in shaping the language charm of flight attendants, and comes to the conclusion that there are mainly improper words used by flight attendants; The flight attendants' communication language affinity and appeal are insufficient; The flight attendants communicate with the non-standard use of voice and intonation stress, then deeply analyze the causes of these problems, and put forward countermeasures and suggestions for the flight attendants to shape the language charm, and then comprehensively strengthen the flight attendants to shape the good language charm, enhance the communication with passengers, and promote the improvement of passengers' service satisfaction.<br>Key words: flight attendants, language charm, problems, shaping strategies

Linguistic charm has rich and diverse connotations, which is crucial to promote effective communication. Flight attendants themselves have certain linguistic charm. They can speak words that can satisfy passengers' inner feelings when communicating with passengers. At the same time, when communicating with passengers, they can be well-founded, which can not only enhance passengers' trust in flight attendants, but also further narrow the distance between them. All these are the embodiment of their linguistic charm. Therefore, how to shape the language charm of flight attendants has become a key issue in the development of civil aviation transportation services. Based on the overview and analysis of flight attendants' linguistic charm, this paper summarizes the problems in shaping flight attendants' linguistic charm, and concludes that there are mainly improper language words used by flight attendants. Flight attendants have insufficient communication language affinity and appeal; The flight attendants' communication pronunciation and intonation stress are not standardized, and then the causes of these problems are deeply analyzed, and the countermeasures and suggestions for flight attendants to shape their linguistic charm are put forward. Then, the flight attendants are comprehensively strengthened to shape their good linguistic charm, enhance the communication with passengers and promote the improvement of passengers' service satisfaction. Key words: flight attendants, language charm, problems, shaping strategies