In the context of Internet +, marketing new media can further expand the company's overall development space. Traditional marketing methods mainly use advertising and promotional activities. This marketing model can attract a large number of consumers. However, due to the limited coverage of publicity channels and the little influence of marketing and publicity, many consumers still know nothing about these marketing and publicity. Due to the poor effect of the company's own brand, even consumers will choose to wait and see for some time, and the actual consumption situation is not optimistic in the end. However, due to the lack of scientific and reasonable marketing methods and target planning, enterprises have actually increased management pressure during the investment of advertising costs, and their economic benefits have not significantly improved. A new media marketing model based on "Internet +" can effectively avoid these problems. The new media marketing model can be guided according to user needs and develop targeted marketing solutions for different consumer groups. This new media marketing method based on consumer preferences and consumption habits, with the help of scientific algorithms and big data analysis, can maximize the consumer's personal consumption preferences and has a unique and accurate marketing advantage. By using new media marketing methods, enterprises can reduce a lot of useless work in traditional marketing methods, conduct corporate publicity planning where consumers really need them, and comprehensively improve the overall economic efficiency and brand effect of the enterprise.