Businesses depend on customers. The

Businesses depend on customers. Therefore, your organization needs to understand the current and future needs of customers, meet customer needs, and strive to exceed customer expectations. "Customers are at the heart of the company's existence." "If the company loses its customers, it cannot survive, so the company should prioritize meeting the customer's needs and expectations. It translates into the quality requirements of the company and takes measures to achieve it, at the same time, it should measure customer satisfaction, manage and strengthen the relationship with the customer to strengthen communication with the customer and take measures of improvement to satisfy the customer and other stakeholders. As customer demands and expectations are constantly evolving, they vary from person to place