The new media team of the enterprise can comprehensively calculate the live channel data and analyze the channel promotion effect through three methods, i.e. self media interactive data analysis, questionnaire data analysis and page browsing data analysis. Enterprise live broadcast marketing needs to be combined with the overall goal of new media marketing, and the goal of new media marketing must be closely related to the overall goal of enterprise marketing. Therefore, before the live broadcast, the new media team of the enterprise needs to accurately extract the marketing objectives of the live broadcast, and after the live broadcast, compare the transformation with the objectives to analyze the transformation effect of the live broadcast.