(6) pay attention to customer relationship management. The higher the customer loyalty is, the closer the relationship between the customer and the enterprise will be. The cultivation of customer loyalty runs through the whole sales process of the enterprise, especially in the after-sales link. Enterprises should actively solve different problems of different customers and provide professional, continuous and targeted services. Enterprises also need to maintain interaction with customers after the marketing activities, and can even take membership, rebate, gifts and other related activities, to cultivate customer loyalty.