Cost of recruitingThe major conside

Cost of recruitingThe major considerations in using any type of advertising concern the cost and how to reach the appropriate clientele. Posting a job on a company’s Internet site is probably the cheapest method of advertising, whereas television is generally the most expensive. In some situations, however, television commercials have been used not only to advertise job openings but also to create public awareness of a company and a favorable image in the minds of the present employees.Newspaper ads can be used effectively to recruit applicants for almost any job, including top management, if they are placed in the right newspapers. For example, a small international company with headquarters located in a very rural area advertised for a new Ceo in the wall Street Journal and received more than 600 applications.The cost-benefit effectiveness of job advertisements can be evaluated in the same way that other marketing advertisements are evaluated. This research requires careful data gathering regarding the cost and timing of media advertisements. Information should be recorded regarding which media are selected and when the ads are prepared and presented Information must be collected to analyze the effectiveness of each medium used for Advertising.