随着信息时代的到来和现代多媒体网络技术的迅猛发展，网络语言因其快捷、方

随着信息时代的到来和现代多媒体网络技术的迅猛发展，网络语言因其快捷、方便、高效被人们逐渐接受，并在人们日常交际中扮演着不可或缺的角色。土味情话作为一种由用户自己生产再到用户传播的网络语言，引起了广大受众的关注与兴趣，很多商家都看到了这个契机，将其应用到了产品的宣传上。土味情话的广告文案作为产品与用户之间的传播媒介，拉近了产品与用户的距离，使二者之间的交流更频繁。由此也出现了土味情话的滥用现象，一些低俗、扭曲价值的的广告也随之而来。研究并正确的应用土味情话，将它与文案更好的融合显得尤为重要。

随着信息时代的到来和现代多媒体网络技术的迅猛发展，网络语言因其快捷、方便、高效被人们逐渐接受，并在人们日常交际中扮演着不可或缺的角色。 土味情话作为一种由用户自己生产再到用户传播的网络语言，引起了广大受众的关注与兴趣，很多商家都看到了这个契机，将其应用到了产品的宣传上。 土味情话的广告文案作为产品与用户之间的传播媒介，拉近了产品与用户的距离，使二者之间的交流更频繁。 由此也出现了土味情话的滥用现象，一些低俗、扭曲价值的的广告也随之而来。 研究并正确的应用土味情话，将它与文案更好的融合显得尤为重要。

With the advent of the information age and the rapid development of modern multimedia network technology, network language is gradually accepted by people because of its fast, convenient and efficient, and plays an indispensable role in people's daily communication. As a kind of network language, which is produced by users themselves and spread to users, it has attracted the attention and interest of the majority of consumers. Many businesses have seen this opportunity and applied it to the promotion of products. As an intermediary between products and users, the advertising copy of local love words has narrowed the distance between products and users, making communication between the two more frequent. From this, there is also the abuse of local love words. Some vulgar and distorted advertisements also follow. It is particularly important to study and correctly apply the local flavor words, and better integrate them with copywriters.<br>