The luxury market brands are quickly learning that to compete they must offer sales through the website. If you can afford a Gucci bag you are part of the exclusive group that can own a Gucci bag. Exclusivity inherent in luxury merchandise comes from the ability to afford the merchandise. Luxury goods companies are working hard to offer exclusive service capabilities. Services like online personal shopping by appointment or same day delivery of merchandise are services that combine the best of instore and online shopping. During this highly unusual time when the public is reacting to a pandemic, the brand's services are quickly becoming more noticeable in grabbing the consumers' attention.