• Positioning: who your core custom

• Positioning: who your core customer is and what position your brand holds in his/her mind• Product: what you sell, including your core product/service and all ancillary products/services• Pricing: how you price your product/service• Placement: how you deliver your product/service (e.g., channels, store locations, distribution methods)• Promotion: how you communicate to your core customer, including marketing, sales, public relations, and corporate communications• Process: the internal processes that allow you to deliver on your value proposition• Physical experience: the physical experience you create for your customers, including what they see, smell, hear, taste, and feel when interacting with your company and brand• People: who you hire, how you organize them, and your culture