18. Term. The term of this Participating Hotel Agreement shall commence on the Effective Date and shall continue until the expiration or termination of the Master Agreement, unless otherwise terminated as provided herein. Either Party may cancel this Participating Hotel Agreement at any time upon thirty (30) days advance written notice to the other Party. Either Party can also terminate this Participating Hotel Agreement in the event of a force majeure event as set forth in Section 26.3 herein. It is understood and agreed that this Participating Hotel Agreement will terminate in the event that the Participating Hotel ceases to be operated under a Hyatt brand.