In the age of the knowledge economy, cultural and creative industries are now the most important industries and occupy a vital position in the market. Under the influence of digital media, cultural and creative industries have greatly promoted the overall development of my country's economy. By using big data to analyze user habits, it is possible not only to design humanized products, but also to meet user needs. Therefore, we must move forward from the concept of digital media art design in development and promote the economic development of my country based on comprehensive network elements.