Digi Telecommunications Digi.Com Berhad, is mobile service provider in Malaysia.Gigi's "I Will Follow You"-themed Digi Video Advertisement, launched in 2008. The strategy they adopted was gigi mascot yellow telly tubby or the Yellow Coverage Fellows the talk of the nation and the people of the country and the humming to the tune of the "I will follow you", the ad's theme Song lets people know about the Digi brand and understands that they are an online company, that the ideas and messages of advertising are presented in a humorous way, and that the storylines, songs, role-playing and color schemes that impress the audience are all attractively matched<br>Lang Lang's melodic and straightforward lyrics remember the point of "I WILL FOLLOW YOU" as a friend's rhythm and full of Malaysian life-like storylines to hit their brand hard. The message of the ad film is mainly to remind the public that it is time to convert their line from the previous service provider to Digi, in the advertising film all the role-playing 12-35 year olds are Gigi's target people and the most important message is that their products provide the widest range of network coverage, no matter where the customer is located, also emphasizes that Digi is the most extensive network coverage, can convince customers to change their provider to Digi
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