In fact, the theme of public service advertisement should be social, because it comes from the public and serves the society. It aims to promote social fashion and social morality. Its theme content has a profound social foundation and is drawn from daily life. Therefore, people can sum up the general nature of public service advertisements, i.e. non-profit, artistry of expression, and benefits to the public. Television public service advertisement is a non-profit advertisement that uses television as the medium of communication and serves the whole society through value guidance and behavior persuasion.