杰罗姆·麦卡锡（E.Jerome McCarthy）在《基础营销》（B

For the first time in the book "Basic Marketing", E. Jerome McCarthy summarizes the marketing elements of an enterprise into a combination of four basic strategies. In 1967, Philip Kotler further explained and further confirmed the 4P marketing mix method. The 4P marketing theory is mainly attributed to the combination of the following four strategies, namely product strategy (Product), price strategy (Price), channel strategy (Place) and promotion strategy (Promotion). First, the product requirements are mainly for the consideration of the product function, and the product itself has a unique selling point; second, the price requirements are mainly for the consideration of the product value, and the formulation varies from product to product. The pricing of the company's brand value; the third is the requirements of the distribution channel, which means that the company should pay attention to the construction of the sales network, cultivate distributors that meet the development requirements of the enterprise and then establish a long-term relationship with consumption; the fourth is the requirement of promotion, it It is the enterprise that expands the customer market through the change of short-term sales behavior and attracts a large number of consumers. 4P marketing theory is mainly to study and solve marketing problems from the aspect of decision management, through theoretical analysis and research, combined with the actual problems encountered by the enterprise in order to formulate effective marketing strategies and propose a reasonable marketing mix

In Basic Marketing, E. Jerome McCarthy first attributes the marketing elements of a business to a combination of four basic strategies. In 1967 Philip Cottler further explained and further confirmed the 4P marketing mix approach, which is mainly summed up in the combination of four strategies, namely Product, Price, Place and Promotion Strategy." First, the requirements of the product, mainly for product function considerations, the product itself has a unique selling point, second, the price requirements, mainly for product value considerations, the formulation of different products, to the enterprise's brand value and pricing, third, the requirements of distribution channels, it refers to the company to pay attention to the construction of sales network, training in line with the requirements of enterprise development distributors and consumer to establish a long-term link; It is the number of companies that expand their customer markets and attract large numbers of consumers through changes in short-term sales behavior. 4P marketing theory is mainly from the aspect of decision-making management to study and solve marketing problems, through the theoretical analysis and research, combined with the actual operation of enterprises encountered problems, so as to develop an effective marketing strategy, put forward a reasonable marketing combination

In basic marketing, e. Jerome McCarthy first summed up the marketing elements of an enterprise into a combination of four basic strategies. In 1967, Philip Kotler further explained and confirmed the 4P marketing mix method. The 4P marketing theory is mainly summed up as the following four strategies: product strategy, price strategy, place strategy and promotion strategy. The first is the requirements of products, mainly for the consideration of product function, which requires that the products themselves have unique selling points; the second is the requirements of price, which is mainly for the consideration of product value. The formulation varies according to the products, and the pricing is based on the brand value of the enterprise; the third is the requirements of distribution channels, which means that the company should pay attention to the construction and training of sales network The fourth is the requirement of promotion, which is to expand the customer market and attract a large number of consumers through the change of short-term sales behavior. 4P marketing theory mainly studies and solves marketing problems from the aspect of decision-making management. Through theoretical analysis and research, combined with the problems encountered in the actual operation of the enterprise, it makes effective marketing strategies and puts forward reasonable marketing mix<br>