The brand image of an enterprise in the public mind is a complex of "software" based on corporate culture and "hardware" based on product and service. Unique excellent corporate culture can produce a huge brand effect. Excellent corporate culture will play a great role in promoting the brand image of enterprises. Whether it is the world famous multinational companies, such as "Ford "," Microsoft "," Coca-Cola "," General Electric ", or the domestic well-known enterprise groups" Lenovo "," Haier "and so on, its unique corporate culture has played a great role in the shaping of its brand image. Brand value is the accumulation of time and corporate culture