First of all, you can adjust the density of keywords, the so-called Keyword density refers to the number of keywords in the proportion of the number of words on the page, the higher the density of keywords, the search engine will think that the page and the keyword is more relevant. Secondly, you can adjust the position of the keywords, because the position of the keywords for the search engine to determine the weight of the keywords in the page has a very important impact. Finally, by tweaking the page and optimizing the layout, you can make the content of your site easier to read.