Tourism product structure Lijiang tourism products are mainly embodied in a single sightseeing, lack of tourist participation and various experiences, resulting in weak entertainment consumption links, affecting the overall benefits of tourism. Therefore, it is necessary to adjust and optimize the structure of tourism products, the formation of tourism-oriented, vacation tourism and special tourism matching the tourism pattern. Culture is the soul of tourism, Lijiang should pay attention to the development of cultural tourism products. Lijiang has Naxi Gule, Dongba Palace, Dongba painting, national costumes and other very high cultural resources, so you can tap this resource, organize and develop a unique cultural tourism product line, enhance Lijiang's characteristics, so as to meet the diverse needs of tourists.
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