A new and versatile automatic feeding and orienting system is described and analysed both experimentally and theoretically. The system is particularly suitable for orienting laminar parts and call utilize both the geometry and mass distribution of the part as orienting aida. Unlike the vibratory bowl feeder, where orientation is generally achieved by the reject.ion of incorrectly oriented parts, in the system described, orientation is achieved principally by tho use of re-orienting techniques. Further, the performance of this system is readily predictable.