首先，雪兰牛奶作为云南省的本土品牌，在当地具有一定的知名度。其次，在各

首先，雪兰牛奶作为云南省的本土品牌，在当地具有一定的知名度。其次，在各大学校里还是很常见雪兰牛奶，年轻群体的消费者还是很喜欢这个品牌。第三，更容易进行调查，对存在问题进行分析总结，所提出的建议对本地一些企业的发展也有一定的参考意义和价值 。

First of all, as a local brand in Yunnan Province, Xuelan milk has a certain popularity. Secondly, Xuelan milk is still very common in universities, and young consumers still like this brand. Third, it is easier to investigate, analyze and summarize the existing problems, and the suggestions put forward also have certain reference significance and value for the development of some local enterprises.

First of all, as a local brand in Yunnan Province, Sheran milk has a certain popularity in the local area. Secondly, Sheran milk is still very common in major schools, and young consumers still like this brand very much. Third, it is easier to investigate, analyze and summarize the existing problems, and the suggestions put forward have certain reference significance and value for the development of some local enterprises.